
Wholesale fresh cut flowers

Those magnificent flowers you’ve picked from the field… they are dazzling with their colors, scents, and freshness. But one of the most challenging parts of the job, the marathon of preserving that fragile beauty until it reaches the customer or the vase, is just beginning. The post-harvest process requires just as much knowledge and care as the growing process itself.
Here are the critical steps to keep your flowers fresh, vibrant, and undamaged during storage and transport.
1. It All Starts with the Right Harvest
You begin to influence the success of the storage and transport process while the flowers are still in the field.
2. Pre-Cooling: The Golden Rule of Freshness
This is one of the biggest secrets of the pros. Pre-cooling involves rapidly removing the “field heat” from the flowers, essentially putting them into a dormant state. This process slows down the flower’s respiration (aging rate) and significantly extends its life. Flowers are typically pre-cooled by being kept in cold rooms at 2-4°C (35-39°F) for several hours.
3. The Cold Chain: The Link That Must Never Be Broken
The cold chain means keeping the flower in a constantly cool environment (usually 2-4°C / 35-39°F) from the moment it is harvested until it reaches the final consumer. If even one link in this chain is broken, it can steal hours, or even days, from the flower’s life. Ensure your storage area and transport vehicle have temperature control.
4. Proper Nutrition and Hydration: Energy for the Journey
Water alone is not always enough. Flowers need to be fed, especially for long journeys.
5. Smart Packaging: Protecting Fragile Beauty
Packaging is like armor that protects flowers from physical damage.
6. The Silent Enemy: Ethylene Gas
Ethylene is a natural plant hormone that ripens fruit, but it is like a poison for cut flowers. It causes flowers to age rapidly, wilt, and drop their petals.
Each of these steps is like a link in a chain. Neglecting even one can cause all your hard work to go to waste. Remember, the beauty that begins in the field reaches its true value only when crowned with the right storage and transport techniques.